Why All Lawyers Should Use Search Engine Optimization - Andre S. Boghosian
 

Why All Lawyers Should Use Search Engine Optimization

| Posted in SEO

Did you know that it’s possible to attract more clients to your law practice if you use search engine optimization? There are thousands of people every day, in cities across the nation, that are using the search engines to find attorneys. Regardless of where you live, the average person can find an attorney that can help them by simply using the search engines. If you are a lawyer trying to generate more clients than ever before, here is how you can use a delray beach seo services get to the top of the search engine listings.

Why SEO Is Such A Powerful Marketing Strategy

For those that are new to marketing on the search engines, it will be one of your most successful marketing strategies for your business. In the past, people use to go to the Yellow Pages when looking for an attorney, but that has changed because of the Internet. People are not just looking for a law firm. They want to find information about these attorneys. Once you have achieved multiple pages 1 listings, and numerous number one positions, you will start to have more clients than ever before. It is this habit of using the Internet, specifically the search engines, that is going to help you bring in more clients this year. You do need to know how to position your website and all of your pages, and that begins with a website evaluation.

How To Know If Your Website Is SEO Optimized

When you first look at your website, you are probably looking at it from a visual perspective only. It needs to be visually appealing as that will help build confidence in those that arrive at your website, believing that you are a reputable law firm. However, the website itself needs to be designed in a certain way so that it can be properly indexed. It has to do with your content, linking structure, and the number of links coming to your website from different Web 2.0 properties. Your assessment of your website from a completely SEO perspective focuses on how unique the content is, how many images you are using, and if you have embedded videos on each page that you have posted. All of these similar pages need to be connected by links, something called internal linking, which can be done automatically with certain plug-ins. All of this is related to on-site optimization, but the other half of the SEO equation has to do with off-site optimization or link building.

What Type Of Links Do You Need Pointing At Your Website?

The type of links that you need pointing at your website will include those that come from websites and blogs that are similar to your own. If you can find a blog, for instance, that is discussing legal topics, the links that you get from articles that you post there, or even a simple backlinks from one of their many pages, is going to be very valuable. You can either work a deal with the other website owners to exchange links, or you can post content as a guest with a link pointing to any web page that you want. All of this can be very confusing and time-consuming, and that is why working with a search engine optimization company is going to be the best way to achieve top rankings.

Why You Should Consider Working With A Competent SEO Business

If you want to work with one of these companies, the easiest way to do so is to start evaluating them on the Internet. In the same way that your website will soon be found on the search engines, these companies have already positioned their websites at the top of the listings. You will want to work with a local company. By simply searching for the city and state that you are in, plus the keyword phrase SEO company, you should find several different businesses ranking at the top of the search listings. What is beneficial is that some of these listings, especially the local listings, will have comments and star ratings that have been left by clients that were very happy with their services. This can help you make a quick determination as to which business to use. Once you have done that, you should select two or three of these SEO companies to start campaigns for you.

What Are SEO Campaigns?

These are typically broken down into three specific categories. They will do and on page optimization campaign, a link building campaign, and an advanced strategies campaign that will focus on one of three different areas. On the page, optimization is simply what was discussed before. They are going to look at the content and structure of your website. They will then begin to modify your pages to make them easier to index. They will also add new content for you, properly optimizing each page and post. They will also do a link building campaign, also referred to as an off-site optimization campaign, where they will add links pointing to your website from their private blog networks. Finally, advanced strategies are the key to surpassing your competitors as they will choose market your website on social media networks, YouTube, and also combine both of those strategies together.

How These Advanced Strategies Work

When they do a social media campaign, they will likely create a Facebook and Twitter account for you. They will begin to add followers, and as you generate more followers for your social media accounts, your posts will be seen by more people. The people that decide to follow you will already have followers. If they choose to share some of your content, you can get people coming to your website that you would have never found before. Second, they are going to create a YouTube channel for you and populate it with videos related to your legal business. These will rank on their own and can be embedded into your pages so that you get top rankings. Finally, they will combine both of the strategies by taking your YouTube videos and sharing them on your social media pages. People love to watch videos, and also share them. These businesses will know how to create viral videos that will quickly gain traction, and in no time at all, you will have hundreds of your videos shared across the Internet that will be seen by thousands of additional people.

How Soon Can You Expect To See Increased Levels Of Traffic?

The speed at which you get additional traffic will depend upon how many of these marketing campaigns that they start for you. You will initially get traffic from the YouTube videos that they create. These will rank very quickly on Google, and as long as they have targeted longtail keywords that are easy to rank, you might see traffic by the following day. This will be followed by many of your existing pages ranking higher, and your new posts that they will create for you getting into top positions. You will also see a significant boost in website traffic from the social media visitors that will see your posts and videos, as well as traffic from those they share your videos with. By the end of the month, you should start seeing several hundred additional visitors coming in every few days, or perhaps more depend upon your target keywords. All of this is going to happen automatically for you because you are paying this company to market your website, allowing you to benefit from people looking for an attorney just like you.

If you are a lawyer that would like to have more clients every single month, you need to focus on search engine optimization strategies. It is better to work with a company that specializes in SEO, helping you to get to top positions on autopilot. It is also a wonderful way to market your law services because increased traffic is just going to occur. As long as you have done your research on the different SEO companies in your city or town, and have chosen the best one based on social feedback, you will likely see a definite increase in website visitors and more clients.


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